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CAROLINE TAN SUE LIN

Caroline, Tan Sue Lin

ビジネスサイエンス系 , 准教授
Faculty of Business Sciences , Associate Professor

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  1. 1. Exploring Consumer Boycott Intention towards Corporate Sustainable Business Practices Tan, C.S.L; Papasolomou, I
    2023年11月 (ISBN: 9783031373619)
  2. 2. Social Media Honeycomb Framework
    SAGE 2023年1月 (ISBN: 9781071903575)
  3. 3. Japan. In Bustamante,S. et al., (Eds) Corporate Social Responsibility and Employer Attractiveness
    2021年12月
  4. 4. CSR in the Confucian Culture. In Bustamante,S. et al., (Eds) Corporate Social Responsibility and Employer Attractiveness
    2021年12月
  5. 5. We Need to Look Cute! But Is It Really Effective?: The Adoption of Culture in Twitter by a Japanese CVS. In Singh, A. & Duhan, P. (Eds.) Managing Public Relations and Brand Image through Social Media (eds.
    Business Science Reference 2016年5月16日 (ISBN: 1522503323)
  1. 1. Public Discourse on the Paris 2024 Olympic Games: Analyzing Sustainability and Inclusivity Concerns on Social Media.
    The Mediterranean Tourism Knowledge Exchange and Policy Forum 2024年11月25日
  2. 2. Why do you refuse to buy? Examining the intention to boycott ethical fashion
    7th Annual Conference of the EuroMed Academy of Business 2024年9月11日
  3. 3. I choose NOT to travel: Gen Z tourists’ Boycott Behaviour in the face of social justice activism
    Mediterranean Tourism Knowledge Exchange And Policy Forum 2023 2023年11月21日
  4. 4. Seeing Is Believing? Trust Cues and Consumer Involvement in Online Reviews
    IEEE International Conference on Technology Management, Operations and Decisions 2022年11月25日
  5. 5. Are you going to share on social media? Examining consumer behavioral intentions on social media toward brand activism campaigns
    26th Corporate and Marketing Communications Conference 2022年4月20日
  6. 6. Which value matters more? Examining the different luxury value perceptions between rental and second-hand luxury goods
    2021 AUS-Chalhoub Symposium on Luxury Marketing and Branding 2021年11月16日
  7. 7. Feeling Well Through Gamification: Exploring The Use of Gamification in Managing Mental Health and Brand Attitude
    Interactive Marketing Research Conference 2021年10月22日 Marketing EDGE and the Gabelli School of Business, Fordham University
  8. 8. The effect of racial diversity in advertising of luxury and masstige brands Caroline,Tan Sue Lin
    25th International Conference on Corporate and Marketing Communications 2021年4月14日
  9. 9. Renting the runway: A study on luxury value perception on designer bag rental. Caroline,Tan Sue Lin
    2020 Atlantic Marketing Association Conference 2020年10月2日
  10. 10. Absence of Luxury Brands in Japan
    The Mystique of Luxury Brands Conference 2019年9月 招待有り
  11. 11. Can we both advertise diversity the same way? Examining diversity in advertising for masstige and luxury brands
    The Mystique of Luxury Brands Conference 2019年9月
  12. 12. Examining the five-factor model of personality in eWOM via social media
    International Symposium in Consumer Personality 2019年9月
  13. 13. Why do I Follow and When Do I Stop? A study on the motives and behavior of social media influencer followers Caroline,Tan Sue Lin
    10th International Research Meeting in Business and Management 2019年7月8日 IPAG Business School
  14. 14. Exploring the effect of social media influences in the creation of consumer negativity and its impact on consumer brand experience, perception and online behavior. Caroline,Tan Sue Lin
    4th International Colloquium on Design, Branding and Marketing 2018年12月 Hasselt University
  15. 15. What do we post? A study on photos used in social media to effectively communicate CSR initiatives Caroline,Tan Sue Lin
    8th Japan Forum of Business and Society 2018年9月 Japan Forum of Business and Society (Waseda University)
  16. 16. The Good Samaritan: A Study on Brand Perception and Repurchase Intention From Cause Marketing Campaigns. Caroline,Tan Sue Lin
    International Conference on Brand Relationships 2017年5月18日
  17. 17. Tasting with your eyes: Country of Origin and Organic Information Bias Taste Perception. Caroline,Tan Sue Lin
    12th Global Brand Conference, 2017年4月26日
  18. 18. “When Scandal Meets Cause Related Marketing.” Caroline,Tan Sue Lin
    7th International Conference on Corporate Sustainability and Responsibility, 2016年9月14日
  19. 19. “Color Me Green. A Study on the Effect of Cause-Related Marketing on Green Behavior.” Caroline,Tan Sue Lin
    Japan Forum of Business and Society Conference, 2016年9月8日
  20. 20. “Crowd funding Involvement and Satisfaction in Social Enterprise.” Caroline,Tan Sue Lin
    3 rd  International Conference on CSR, Sustainability, Ethics and Governance, 2016年8月1日
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